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Wednesday, March 15 • 10:30am - 11:30am
CANCELLED due to weather impact on travel: Ethical UX

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The social critic Paul Goodman once wrote that "technology is a branch of moral philosophy, not of science." His point was that decisions on how to shape the world through technology were inherently moral choices, concerned with how we ought to live. Our library UX work is no different. Our user research methods are moral choices that affect our users; The data we collect not only helps us, it is likely being stockpiled by advertisers to better understand our users, too. Our design decisions also have ethical implications; By working to change our users' behavior, we prioritize our own version of what is 'right.' We've been so focused on solving problems of efficiency and aesthetics that we've lost sight of our moral obligations as designers and content creators.

In this talk, I will explore the ethics of UX design and offer guidelines and techniques (rather than pro- or prescriptions) for making the right--not just the easy or flashy--choices for your users and your library.

Speakers
avatar for Matthew Reidsma

Matthew Reidsma

Web Services Librarian, Grand Valley State University
Matthew Reidsma is the Web Services Librarian at Grand Valley State University in Allendale, Michigan. He was a co-founder and former Editor-in-Chief of Weave: Journal of Library User Experience, a peer-reviewed, open access journal for Library User Experience professionals. He is the author of Responsive Web Design for Libraries published by ALA TechSource, Customizing Vendor Systems for Better User Experiences from Libraries Unlimited, and the forthcoming Masked by Trust: B... Read More →


Wednesday March 15, 2017 10:30am - 11:30am CDT
JBD Lecture Hall Campus Center